Ad Specs
| Ad Unit Name | Dimensions | Maximum File Weight | Third-Party Serving 3 | Notes | |
| Image 1 | Flash 2 | ||||
| Leaderboard | 728w x 90h | 40K | 40K initial + up to 100k of additional files 4 | Yes | - |
| Expandable Leaderboard | Initial: 728w x 90h Expanded: 728w x 270h |
40K | 40K initial + up to 100k of additional files 4 | Yes | Expansion must be user initiated - on_click or on_mouseover/out Expand down 5 |
| MPU | 300w x 250h or 336w x 280h | 40K | 40K initial + up to 100k of additional files 4 | Yes | - |
| Expandable MPU | Initial: 300w x 250h or 336w x 280h Expanded: 500w x 300h |
40K | 40K initial + up to 100k of additional files 4 | Yes | Expansion must be user initiated - on_click or on_mouseover/out Expand down and left 5 |
| Half Page Ad | 300w x 600h | 40k | 40k initial + up to 200k of additional files 4 | Yes | HPAs deliver in the right-hand column. The usual second MPU is removed |
| Super Leader | 928w x 100h | 50k | 50k initial + up to 200k of additional files 4 | Yes | |
| Overlay | Any, up to max 500w x 280h |
N/A (Flash only) | 40k initial + up to 100k of additional files 4 | Yes | Overlays which collapse into standard ad units must comply with the specs of the relevant unit. Overlays not linked with a standard unit must disappear completely after display (no 'reminder'). Maximum display duration is 15 seconds. An obvious close button is required in all cases. All Overlays are subject to cancellation in the event of significant adverse user feedback. |
| Page Peel | Initial: 120w x 120h Expanded: 800w x 600w |
N/A (Flash only) | 30k initial + up to 100k of additional files 4 | Yes | Expansion is mandatory, must be user initiated - on_click or on_mouseover/out Expand down and left 5 |
| Welcome Ad | 640w x 480h | 50k | 50k | Yes | Covers the entire page. Displays for 15 seconds, or until the user clicks to move on. |
| Newsletter Sponsorship | 468w x 60h | 40K | N/A (Image only) | Click only (no impression tracking) | Outlook 2007 only displays the first frame of animated images. Therefore we advise use of a static image only, or animated where the message is fully conveyed in the initial frame. |
| Textlink | N/A | [50 characters of text + click-through url] | Click only (no impression tracking) | - | |
| Pre/Post Roll Video | 640w x 480h (The Register can resize where necessary) |
N/A (FLV only) | 3Mb (The Register can down-scale where necessary) | Yes | Max length 15 seconds and 25 fps. Sound ok. FLV format (The Register can trans-code into FLV format from SWF, AVI, WMA, Quicktime or MPEG where necessary) |
| RSS Sponsorship | 468w x 60h or 336w x 280h |
40K | N/A (Image only) | Yes | - |
| Masthead Logo | 120w x 60h | 20k | N/A (Image only) | Yes | Only available as part of a Homepage Takeover or Sponsorship Package |
| Homepage Takeover The Register |
Leaderboard, 2 x MPUs, Masthead Logo, Masthead colour 6 | Yes | - | ||
| Sponsorship Package The Register |
Leaderboard, 2 x MPU, Masthead Logo, Masthead colour 6 | Yes | - | ||
| Sponsorship Package Channel Register |
Leaderboard, 2 x MPU, Masthead Logo, Masthead colour 6 | Yes | - | ||
| Sponsorship Package Register Hardware |
Leaderboard, 2 x MPUs, Masthead Logo, Background decoration 7 | Yes | - | ||
| NewsAlerts Sponsorship | 120w x 20h and 234w x 60h (both required) | 15k and 30k respectively | 15k and 30k respectively | Yes | - |
Notes
1 Acceptable image formats - GIF, JPG or PNG. Animation allowed, max 3 loops or 1 minute (whichever is the shorter).
2 Creative must function uniformly in versions 7-9 and consume at most 20% of CPU resource on an average system. Must support the 'clickTag' method of click counting [What's this?]. Backup image required for readers without Flash Player. All audio must be user initiated on_click. A clear on/off or mute button must be present (initially off).
3 The Register works with all the major 3rd party ad serving vendors, including but not limited to: Doubleclick, Atlas, Mediaplex, TangoZebra, Eyeblaster, EyeWonder, PointRoll, FlashTalking. The Register uses Dart for Publishers so if you use DFA, please supply us with internal redirects. If you are not a DFA user please supply us with script tags or image redirects as appropriate (please don't supply Iframe tags, as they can cause unpredicatable rendering issues in Firefox).
4 Additional files (.SWF or .FLA) must either load 'politely' (when the hosting page has fully loaded), or on user interaction (on_mouseover/on_click).
5 If expansion is on_mouseover, collapse must be on_mouseout. on_mouseover expansion is not permitted on The Register homepage, or as part of a sponsorship package. An obvious close or collapse button is required if expansion is on_click.
6 As part of a Homepage Takeover or Sponsorship Package the page's masthead colour will be altered to compliment the ad units. To do this, we require the Hex value of the desired colour. For example #FF0000 is 'The Register Red'.
7 As part of a Register Hardware Sponsorship Package, the page's background will be altered to complement the ad units. To do this we require either; two Hex colours (lightest and darkest to create a fade) or a tilable GIF / PNG / JPG image of any dimensions up to a maximum of 300w x 300h, max weight of 20K, no animation.
Additional Notes
Borders — Creative with a predominantly white or near white background colour must have a 1-point black border on all sides, to delineate them from the underlying page.
Testing — The Register's readers use a variety of browsers. All creative should function uniformly in Internet Explorer, Firefox, Opera and Safari, unless otherwise noted.
Brand Surveys — Subject to approval and inventory availability, The Register may agree to run control/exposed brand survey recruitment overlays from Dynamic Logic or others as part of a campaign free of charge. In this case, the minimum campaign spend must exceed £15,000 or $30,000 and the volume of these ads will be capped at 5% of the value of the campaign, at rate card overlay rates.
All creative are subject to approval. The Register reserves the right to reject ads arbitrarily.
Lead Times
Allow two business days for image creative, three business days for Flash/rich media. We will always endeavour to traffic your campaign faster that this if required, but cannot guarantee to do so.
Submission by email only to ads@theregister.com
Our specs follow standard IAB guidelines. If you can't find what you're looking for on this page please check the IAB's website, or email your question to ads@theregister.com
Please ensure that all advertising tags / creative / copy / instruction / etc are sent to ads@theregister.com
We cannot guarantee a timely start to your campaign if this address is not used.
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