The Register

Media Information

CityScape
The Register is headquartered in London, with offices in New York, San Francisco, Sydney and Hong Kong.
Our team of award-winning writers delivers 24x7 coverage - giving readers the information they need to know to do their jobs.
When we are not informing and challenging our readers, The Register is entertaining them with award winning projects - most recently claiming a Guinness World Record for the highest paper plane flight in space.
We began publishing daily on the web in 1998, and in the first month averaged just 300 readers a day. Since then readership has grown exponentially, and today the site is the trusted destination for 9.5 million IT professionals.
Known for our fearless approach to journalism, The Register is a must-read site for IT professionals, who form one of the most vocal and influential communities in the tech world.

Readers

World Map Data
The Register readers are IT professionals - software engineers, database administrators, sysadmins, networking managers, project managers, all the way up to CIOs. Many more are senior business professionals, marketing managers, CEOs, CFOs and procurement directors. Almost half a million Register readers work in the financial sector.
Hundreds of thousands of readers are working on the next generation of smart cars and fuels, engines and the roads that they'll rely on. Tens of thousands are working in the global aerospace industry. Almost half a million readers work in central and local government.
You may not inhabit their world, but they inhabit yours in an increasing number of ways. They are the technologists, the decision makers, the innovators the engine room of the world that powers your likes, dislikes, your music and your pictures, your tweets and shares.
Some are making clouds. Some are fighting cyber-wars, some are turning data into decisions that save lives. Some are running your utilities. Some are colliding atoms in the Large Hadron Collider.
And let's not forget one reader who keeps the IT network running at the South Pole, so the scientists can share their data, and keep in touch with their families. The many faces, attitudes, skills, ambitions and powers of the technology industry are represented across The Register.
Numbers you can trust
Performance you can trust
abcThe Register is independently audited, so you know that you're reaching the audience you want. View our latest audit.
Integral AdsThe Register recently gained a TRAQ Score of 887 out of 1000 in a holistic evaluation of overall media quality.

Solutions

The Register has a portfolio of award winning solutions that advertisers can use to reach its vocal community of technologists, decision makers and influencers.
They range from display to in-depth research, demand generation to mass engagement. It has solutions to meet budgets big and small, objectives conservative and off the wall, and aspirations short and tall.
Solutions

Platforms

The Register is built for every device, supports all browsers, and has dedicated apps for Android, iOS and Windows Phone.
Solutions

Ad Specs

Specs for all our desktop and mobile ad units can be found below...
Leaderboard
Super Leader
MPU
Double MPU
Billboard
Pencil Ad
Filmstrip
Button
Welcome Ad
Smartphone Banner
Smartphone Wide Banner
Smartphone Interstitial
Smartphone Adhesion Banner
Newsletter Ad
Roadblock
Bespoke
clickTag
Leaderboard
Dimensions
728 x 90
File Size
Up to 40K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 500K of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable
on_click - Yes. Must include button to contract back to initial size.
on_mouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 728 x 270.
z-index
0 - 4,999 for a standard Leaderboard
5,000 - 1,999,999 for an Expandable Leaderboard (the entire expandable ad unit should be set within this range)
Example
MPU
Dimensions
300 x 250
File Size
Up to 40K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 500K of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable
on_click - Yes. Must include button to contract back to initial size.
on_mouseover - Maybe, but please check with us first.
Expansion direction - Down and Left.
Max. expanded dimensions - 500 x 300.
z-index
0 - 4,999 for a standard MPU
5,000 - 1,999,999 for an Expandable MPU (the entire expandable ad unit should be set within this range)
Example
Double MPU
Dimensions
300 x 600
File Size
Up to 50K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 1Mb of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable No
z-index 0 - 4,999
Example
Super Leader
Dimensions
970 x 90
File Size
Up to 50K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 1Mb of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable
on_click - Yes. Must include button to contract back to initial size.
on_mouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 970 x 300.
z-index
0 - 4,999 for a standard Super Leader
5,000 - 1,999,999 for an Expandable Super Leader (the entire expandable ad unit should be set within this range)
Example
Billboard
Dimensions
970 x 250, collapsing to 970 x 90
File Size
Up to 50K
File Formats
Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 1Mb of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable
Billboards are essentially pre-expanded, to 970x250 initially, but must contract down to 970x90 on_click. They can then expand again on_click.
Billboards are unique in that at no point do they sit of top of the page content; instead the page shifts up / down to accomodate the change.
z-index
0 - 4,999
Example
Notes
Billboards are one of the IABs new 'Rich Media Branding Units'
Pencil Ad
Dimensions
970 x 50
File Size
Up to 40K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@sitpub.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@sitpub.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 1Mb of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Expandable
on_click - Yes. Must include button to contract back to initial size.
on_mouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 970 x 300.
z-index
0 - 4,999 for a standard Super Leader
5,000 - 1,999,999 for an Expandable Super Leader (the entire expandable ad unit should be set within this range)
Example
Button
Dimensions
300 x 100
File Size
Up to 20K
File Formats
GIF, PNG, JPG
Notes Buttons are also sometimes called 'Integrated Ad Units'.
Serving
1st Party - send ad and click-through URL to ads@sitpub.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise image redirects are our preference. Send to ads@sitpub.com
Expandable No
Example
Filmstrip
Dimensions
300 x 600
File Size
Up to 60K
File Formats
Flash (SWF) only
Serving
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Up to an additional 1Mb of assets (eg Video) may be loaded politely.
Unlimited additional assets may be loaded on_click.
Notes
Filmstrip ads are one of the IABs new 'Rich Media Branding Units'
They are the same size as a Double MPU, but with slightly different specs.
Smartphone Banner
Dimensions
300 x 50
File Size
Up to 30K
File Formats
GIF, PNG, JPG, HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
Expandable
on_click/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 300 x 250.
z-index
0 - 4,999
Example
View live full size example
Best viewed on a smartphone!
Smartphone Wide Banner
Dimensions
320 x 50
File Size
Up to 35K
File Formats
GIF, PNG, JPG, HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Wide Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
Expandable
on_click/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 320 x 416.
z-index
0 - 4,999
Example
View live full size example
Best viewed on a smartphone!
Smartphone Interstitial
Dimensions
300 x 250
File Size
Up to 35K
File Formats
GIF, PNG, JPG, HTML5/JavaScript
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Interstitials run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
Expandable
No
z-index
0 - 4,999
Smartphone Adhesion Banner
Dimensions
320 x 50 or 300 x 50
File Size
Up to 35K
File Formats
GIF, PNG, JPG, HTML5/JavaScript
Serving
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Adhesion Banners are one of the IAB's 'Mobile Rising Star' units.
They are the same size as a Smartphone Banner or Smartphone Wide Banner, but with slightly different specs. The main difference is that they occupy a fixed position at the bottom of the display device, such that they remain visible as the reader scrolls up or down the page.
Newsletter Ad
Dimensions
468 x 60
File Size
Up to 40K
File Formats
GIF, PNG, JPG.
Notes
Newsletter sponsorships are sold on a per day or per week basis.
Serving
Click tracking only, no impression tracking - send ad and click-through URL to ads@sitpub.com
Welcome Ad
Dimensions
640 x 480 or 800 x 600
File Size
Up to 60K
File Formats
GIF, PNG, JPG, Flash (SWF), HTML5/JavaScript
Notes
Welcome Ads are full page overlays which serve only on the first page of the user's session (hence 'Welcome').
They display for 15 seconds and then disappear to reveal the page underneath.
The user may hit 'Skip' to remove the ad earler.
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Flash Notes
Creative must be clickTag'd.
Must function uniformly in flash player version 9 and above and consume at most 20% of CPU resource on an average system.
Backup image recommended.
Audio must be user initiated.
Expandable No
z-index 2,000,000 - 2,999,999
Example
Roadblock
Notes
Roadblocks are available for the home page, a section, sub-section, or even the whole site. A Roadblock encompases all the of ad units on the page.This can be any combination of :-
  • one/two Leaderboards or Super Leaders; and
  • two MPUs or one Double MPU
We optionally also incorporate a 'Skin' which sits to the left and right of the page in the otherwise unused space.
Skins are either :-
  • a flat color - HEX value required (non-clickable); or
  • an image (optionally clickable).
Skins are 1920 x 1080, and up to 200K. 1,000 pixels down the middle is obscured by the site itself and should be kept plain. Any important messaging/CTA should be clear on a 1280x768px res screen (1260x640px visible once you consider the browser menus, scroll bar etc). Download template [PSD] - Download example, with instruction
Example
Bespoke Ad Units
Notes
If you don't see the unit your looking for here, just ask.
We've run all kinds of ad units at various times, and we're generally quite accommodating.
We can deliver most of the AIB's display and mobile 'Rising Stars'.
We may also be able to help you resize or re-purpose your existing assets to fit with our specs. Again, just get in touch.
clickTag
What?
When creating ads in flash, the destination (click-through) url should not be hard coded into the SWF file, otherwise click counting will not be possible. Instead, the "clickTag" variable should be used. The value of this variable then gets handed over from the ad server to the flash ad.
Why?
  • Both sides can count clicks via the ad server
  • It isn't necessary to return the Flash file to the designer if the destination url needs to be changed
  • The destination url can easily be checked
  • There's no need for the Flash designer to know the destination url
AS3 Implementation

To implement the clickTag click counting method in your flash creative using AS3, insert a new top-layer button in the clickable area with the instance name buttonClip. Then, in your actions layer add the following actionscript:

buttonClip.addEventListener(MouseEvent.MOUSE_DOWN, onClick);
function onClick(e:MouseEvent):void {
   var click_url:String = root.loaderInfo.parameters.clickTag;
   navigateToURL(new URLRequest(click_url), '_blank');}

It should look something like the below :-

Click to enlarge image

Download an AS3 example FLA.

AS2 Implementation

Using AS2, insert a new top-layer button in the clickable area and add the following action:

on (release) {
   getURL (clickTag, "_blank");
}

It should look something like the below :-

Click to enlarge image

Download an AS2 example FLA.

Ensure that :-

  • The URL box is set as an expression
  • clickTag is lower case, except for the 'T' which must be upper case
  • The target window is set appropriately
Multiple click-throughs

The process is almost the same for flash creative which contains multiple clickable zones with different destination urls. Follow the procedure outlined above, but instead of clickTag use clickTag1, clickTag2, clickTag3, etc for each clickable area.

...and finally

Remember that when you send us your clickTag'd .swf, we'll also need to know the URL(s) for the click-through.

 

Note: Please don't be tempted to use on (press) in place of on(release); this action is often masked by pop-up blockers.

If you need any help, clarification or guidance, or if you don't see the ad unit you'd like to run here, please get in touch. We're very approachable!
Download Media Pack
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Download Worldwide Media Pack
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Get in Touch
Get in touch : sales@theregister.com