The Register

Media Information

CityScape
The Register is headquartered in London, with offices in New York, San Francisco, Sydney and Hong Kong.
Our team of award-winning writers delivers 24x7 coverage - giving readers the information they need to know to do their jobs.
When we are not informing and challenging our readers, The Register is entertaining them with award winning projects - most recently claiming a Guinness World Record for the highest paper plane flight in space.
We began publishing daily on the web in 1998, and in the first month averaged just 300 readers a day. Since then readership has grown exponentially, and today the site is the trusted destination for 9.5 million IT professionals.
Known for our fearless approach to journalism, The Register is a must-read site for IT professionals, who form one of the most vocal and influential communities in the tech world.
DADI Awards

Readers

World Map Data
The Register readers are IT professionals - software engineers, database administrators, sysadmins, networking managers, project managers, all the way up to CIOs. Many more are senior business professionals, marketing managers, CEOs, CFOs and procurement directors. Almost half a million Register readers work in the financial sector.
Hundreds of thousands of readers are working on the next generation of smart cars and fuels, engines and the roads that they'll rely on. Tens of thousands are working in the global aerospace industry. Almost half a million readers work in central and local government.
You may not inhabit their world, but they inhabit yours in an increasing number of ways. They are the technologists, the decision makers, the innovators the engine room of the world that powers your likes, dislikes, your music and your pictures, your tweets and shares.
Some are making clouds. Some are fighting cyber-wars, some are turning data into decisions that save lives. Some are running your utilities. Some are colliding atoms in the Large Hadron Collider.
And let's not forget one reader who keeps the IT network running at the South Pole, so the scientists can share their data, and keep in touch with their families. The many faces, attitudes, skills, ambitions and powers of the technology industry are represented across The Register.
Numbers you can trust
Performance you can trust
abcThe Register is independently audited, so you know that you're reaching the audience you want. View our latest audit.
Integral AdsThe Register recently gained a TRAQ Score of 887 out of 1000 in a holistic evaluation of overall media quality.

Solutions

The Register has a portfolio of award winning solutions that advertisers can use to reach its vocal community of technologists, decision makers and influencers.
They range from display to in-depth research, demand generation to mass engagement. It has solutions to meet budgets big and small, objectives conservative and off the wall, and aspirations short and tall.
Solutions

Platforms

The Register is built for every device, supports all browsers, and has dedicated apps for Android, iOS and Windows Phone.
Solutions

Ad Specs

Specs for all our desktop and mobile ad units can be found below...
Leaderboard
Super Leader
MPU
Double MPU
Billboard
Filmstrip
Portrait
Button
Welcome Ad
Smartphone Banner
Smartphone Wide Banner
Smartphone Interstitial
Smartphone Adhesion Banner
Newsletter Ad
Roadblock
Bespoke
Leaderboard
Dimensions
728 x 90
File load (max)
150K (HTML5) | 40K (Image)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
Expandable
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 728 x 270.
z-index
0 - 4,999 for a standard Leaderboard
5,000 - 1,999,999 for an Expandable Leaderboard (the entire expandable ad unit should be set within this range)
Example
MPU
Dimensions
300 x 250
File load (max)
150K (HTML5) | 40K (Image)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
Expandable
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down and Left.
Max. expanded dimensions - 600x300.
z-index
0 - 4,999 for a standard MPU
5,000 - 1,999,999 for an Expandable MPU (the entire expandable ad unit should be set within this range)
Example
Double MPU
Dimensions
300 x 600
File load (max)
150K (HTML5) | 50K (Image)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
Expandable
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Left.
Max. expanded dimensions - 600x600.
z-index 0 - 4,999
Example
Super Leader
Dimensions
970 x 90
File load (max)
150K (HTML5) | 50K (Image)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
Expandable
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 970x300.
z-index
0 - 4,999 for a standard Super Leader
5,000 - 1,999,999 for an Expandable Super Leader (the entire expandable ad unit should be set within this range)
Example
Billboard
Dimensions
970 x 250
File load (max)
150K (HTML5) | 50K (Image)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
Expandable No
z-index
0 - 4,999
Example
Notes
Billboards are one of the IABs 'Rich Media Branding Units'
In line with most of the industry, we do not insist on a close button to collapse the ad; however if it is collapsible, it must pull the site up with it.
Button
Dimensions
300 x 100
File load (max)
100K (HTML5) | 20K (Image)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@sitpub.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise image redirects are our preference. Send to ads@sitpub.com
Expandable No
Example
Filmstrip
Dimensions
300 x 600
File load (max)
200K (HTML5)
Subsequent load (max)
2MB (HTML5, polite) | 10MB (HTML5, user-initiated)
File Formats
HTML5
Serving
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Expandable No
Example
Notes
Backup image recommended.
Video must be user initiated.
Audio must be user initiated.
They are the same size as a Double MPU, but with slightly different specs.
Portrait ads are one of the IABs new 'Rising Star Ad Units'
Portrait
Dimensions
300 x 1050
File load (max)
250K (HTML5)
Subsequent load (max)
2.5MB (HTML5, polite) | 20MB (HTML5, user-initiated)
File Formats
HTML5
Serving
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Video must be user initiated.
Audio must be user initiated.
Portrait ads are one of the IABs new 'Rising Star Ad Units'
Smartphone Banner
Dimensions
300 x 50
File load (max)
60K (HTML5) | 30K (Image)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
Expandable
onclick/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 300 x 250.
z-index
0 - 4,999
Example
View live example
Best viewed on a smartphone!
Smartphone Wide Banner
Dimensions
320 x 50
File load (max)
60K (HTML5) | 30K (Image)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Wide Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
Expandable
onclick/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 320 x 416.
z-index
0 - 4,999
Example
View live example
Best viewed on a smartphone!
Smartphone Interstitial
Dimensions
300 x 250
File load (max)
100K (HTML5) | 40K (Image)
File Formats
GIF, PNG, JPG, HTML5
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Interstitials run on The Register's Mobile site.
Expandable
No
z-index
0 - 4,999
Smartphone Adhesion Banner
Dimensions
320 x 50 or 300 x 50
File load (max)
60K (HTML5) | 35K (Image)
File Formats
GIF, PNG, JPG, HTML5
Serving
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Smartphone Adhesion Banners are one of the IAB's 'Mobile Rising Star' units.
They are the same size as a Smartphone Banner or Smartphone Wide Banner, but with slightly different specs. The main difference is that they occupy a fixed position at the bottom of the display device, such that they remain visible as the reader scrolls up or down the page.
Newsletter Ad
Dimensions
468 x 60
File load (max)
40K (Image only)
File Formats
GIF, PNG, JPG
Notes
Newsletter sponsorships are sold on a per day or per week basis.
Serving
Click tracking only, no impression tracking - send ad and click-through URL to ads@sitpub.com
Welcome Ad
Dimensions
640 x 480 or 800 x 600
File load (max)
200K (HTML5) | 60K (Image)
File Formats
GIF, PNG, JPG, HTML5
Notes
Welcome Ads are full page overlays which serve only on the first page of the user's session (hence 'Welcome').
They display for 15 seconds and then disappear to reveal the page underneath.
The user may hit 'Skip' to remove the ad earler.
Serving
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
Notes
Backup image recommended.
Expandable No
z-index 2,000,000 - 2,999,999
Example
Roadblock
Notes
A Roadblock is not in itself an ad. A Roadblock means 'all the ads on the page'. This can be any combination of :-
  • Top Leaderboard or Super Leader
  • Top MPU or Double MPU
  • Mid MPU (optional)
  • Bottom Leaderboard or Super Leader (optional)
We optionally also incorporate a 'Skin' which sits to the left and right of the page in the otherwise unused space.
Skins are either :-
  • a flat color - HEX value required (non-clickable); or
  • an image (optionally clickable).
Skins are 1920 x 1080, and up to 200K. 1,000 pixels down the middle is obscured by the site itself and should be kept plain. Any important messaging/CTA should be clear on a 1280x768px res screen (1260x640px visible once you consider the browser menus, scroll bar etc). Download template [PSD] - Download example, with instruction
Skins for The Channel Roadblocks use the same specs as above, except the top 116px of the skin is initially covered by the masthead but becomes visible as you scroll down.
Example
Bespoke Ad Units
Notes
If you don't see the unit your looking for here, just ask.
We've run all kinds of ad units at various times, and we're generally quite accommodating.
We can deliver most of the AIB's display and mobile 'Rising Stars'.
We may also be able to help you resize or re-purpose your existing assets to fit with our specs. Again, just get in touch.
If you need any help, clarification or guidance, or if you don't see the ad unit you'd like to run here, please get in touch. We're very approachable!
Download Media Pack
Download UK Media Pack Download US Media Pack Download Australian Media Pack
Download Worldwide Media Pack
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Get in Touch
Get in touch : sales@theregister.com